When our Son was born in 2010 it was the happiest day of our lives, everything about him was perfect in our eyes. After a few months we noticed that his skin was incredibly dry at times and would cause him to scratch uncontrollably causing extreme irritation.
Like most parents we went to our GP hoping for a cure; however we were disappointed with the cream prescribed because whilst it cooled the skin down temporarily the irritation would always come back. As new parents we were determined to try and find something that would treat the cause and stop the problem altogether.
When our Son was about 18 months we started using Coconut Oil on him and after about 3 months I threw the cream from the doctor away and since then Coconut Oil has been the main source of body moisturiser for our son and for all the family. It wasn’t long before a Jar of Coconut Oil also became a fixture in our Kitchen. Over the years we became aware that some brands of coconut oil tasted better than others. A good test was whether our Son would eat it on toast instead of butter.
On our journey to finding a brand we loved, my husband pointed out that as a family collective ie. our parents, sisters, cousins, nieces, nephews even some of our friends were all spending quite a lot of money on a monthly basis on coconut oil and in most cases on the same brand! At first we thought let’s all club together and buy in bulk but it soon became apparent that there was a good opportunity to buy in bulk and set up an online store instead. My husband develops websites and I have my own set of skills in marketing and together with my siblings we had a good combination of skill sets to actually have a go at selling online. It was a first for all of us but what we really liked was the closeness and regular contact it created throughout our family. We all live in different parts of the UK and also abroad so it was the perfect excuse to keep in touch more often. My sister started sending us recipe’s and pictures of her handy work in the kitchen and it was soon after this that we started our quest to find a smooth subtle tasting coconut oil that we could name and call our own. Over the next 6 months we sampled lots of coconut oils from all over the world starting from the Caribbean down to Thailand and eventually ending up in Sri Lanka and in 2015 we came back to the UK with our very own brand “Bouoli” which is a Raw Organic Virgin Coconut Oil.
Whilst excited to have what we believed to be the smoothest and tastiest Coconut Oil in the UK we soon realised without a huge marketing budget it was going to be hard to prove especially in such a saturated market.
After selling online and in a few shops we decided to enter Great Taste, the world’s most coveted food awards, which celebrate the very best in food and drink. Judged by over 500 of the most demanding palates, belonging to food critics, chefs, cooks, restaurateurs and producers, as well as a whole host of food writers and journalists, Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and specialty food producers.
Out of over 12,300 products to be judged, Bouoli was awarded a 1-star Great Taste award, which means judges dubbed it simply delicious!
To say we are pleased that the judges agreed that we do indeed have one of the tastiest oils is an understatement. As well as a badge of honor, the unmistakable black and gold Great Taste label is a signpost to a wonderful tasting product, which has been discovered through hours and hours of blind-tasting by hundreds of judges.
Finally recognised as a stamp of excellence among consumers and retailers alike, our mission is to open doors to new retailers and restaurants and ultimately increase sales.
There were 12,366 Great Taste entries this year. The panel of judges included; chef, food writer and author, Gill Meller, MasterChef judge and restaurant critic, Charles Campion, author and chef, Zoe Adjonyoh, baker, Tom Herbert, and food writer and baking columnist Martha Collison as well as food buyers from Fortnum & Mason, Selfridges, and Harvey Nichols.


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